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Brand Marketing Manager

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Chakala, Andheri East, Mumbai, Maharashtra, India

Job Type

Full Time





Informa Markets

  • Developing and implementing creative marketing strategies that will make an impact, support the brand and drive sales.

  • Managing the marketing budget on a project / exhibition basis.

  • Producing innovative and cost-effective promotional activities, bases market research.

  • Developing and maximising third party relationships i.e. Magazine , BTL vendors, keeping in mind ROI to our clients & a value proposition for them

  • To contribute to the strategic planning of an annual or long term marketing plan to drive forward agreed company objectives.

  • Delivering an events programme, to ensure that brand presence is maximised and strategic objectives are met.

  • To building and maintaining contacts with the media.

  • To manage the production of marketing materials, including leaflets, posters and flyers. This can involve writing and proofreading copy, and liaising with designers and printers

  • To arrange for the effective distribution of marketing materials

  • To maintain, build and update mailing databases

  • To develop strategic relations to secure sponsorship to assist with the publicity and funding of marketing projects

  • To carry out market research and customer surveys to assess demand, brand positioning & brand awareness

  • To evaluate marketing campaigns i.e. Google Analytics

  • To monitor competition

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