Position: Marketing Head JOB LOCATION: ANDHERI (E), MUMBAI Experience: 10 years CTC: Open / Negotiable Reporting to: CEO JOB RESPONSIBILITIES: Planning 1. Will be responsible for working with Project Directors for the trade show concepts 2. Planning & executing & tracking & managing the marketing and communication budgets effectively. 3. Will be responsible for Creating Strategies to Increase Foot Falls at the Exhibition. Brand positioning 1. Will be responsible for end to end Marketing & Branding Activities 2. Will be responsible for creating a Strong Positioning& Brand Recall for MMI India and MMG in the Target Customers Mind 3. Responsible for editorial direction, design, production and distribution of all Organization publications. 4. Will be responsible for innovative marketing ideas and Independently executing the marketing plan Marketing Operations 1. Will be responsible for partnering/collaborating with various Media Entities. 2. Monitor overall quality of communication work and actively evaluate progress and effectiveness of communication programs employed. 3. Will be responsible for Marketing & Promotion of existing concepts 4. Will be responsible for creating new concepts/schemes in consultation with Project Directors 5. Will be responsible for creating all Marketing Collaterals for the Company including websites, Mobile Apps, social media presence 6. Will be responsible for identifying the right Media Channels, Media Agencies & negotiating the best deals with them 7. Will be responsible for Building & Managing Relations with Media for getting press releases & coverage of the events 8. Will be responsible for identifying, negotiating & tying up with vendors 9. Coordinate the appearance of all Organization print and electronic materials such as letterhead, use of logo, brochures, etc. 10. Will be responsible for the right online marketing strategy in the social media 11. Close collaboration with German headquarter in order to secure consistent Corporate Design & Guidelines as well as brand message ABOUT THE COMPANY: Client is one of the world´s leading trade show companies. In Munich alone it organizes around 40 trade shows for capital and consumer goods, and key high tech industries. Each year more than 30,000 exhibitors and around two million visitors take part in the events held at München exhibition center, the ICM – Internationales Congress Center München, and in the MOC Veranstaltungscenter München. The leading international trade fairs of Messe München are all FKM-certified, i.e. exhibitor and visitor numbers and the figures for exhibition space are collected in line with agreed standards and independently audited on behalf of the FKM (Gesellschaft zur Freiwilligen Kontrolle von Messe- und Ausstellungszahlen), a society for the voluntary monitoring of fair and exhibition statistics. In addition, it organizes trade shows in Asia, Russia, the Middle East, South America and South Africa. With twelve affiliates abroad – in Europe and in Asia – and over 60 foreign representatives actively serving over 90 countries, it has a worldwide business network. The Group also takes a pioneering role as regards sustainability: It is the first trade-fair company to be awarded energy-efficiency certification from the technical inspection authorities TÜV SÜD.
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