Position: Copywriter (Designed Experiences) JOB LOCATION: COLABA, MUMBAI Experience: 3 to 8 years CTC: Open / Negotiableâ€¦No bar for the right candidate JOB ROLE :Conceptualizing , Copywriting for brochures, print advt, digital media, emailer's, web site branding, corporate identities, Event campaignsRESPONSIBLE FORCopywriters are responsible for generating the words, slogans and audio scripts that accompany event experience touch-points, concepts and solutions and branding visual. Thee typical creative process can involve:
discussing the client's core message and target audience
brainstorming visual and copy ideas with other members of the creative team
writing and presenting a few options to clients
modifying copy until the client is satisfied Over-seeing the production phase.
The copywriter is accountable for checking all the content being presented and created is truthful and complies with codes of client brand guidelines and industry practice. Although copywriters are mainly based in an office, they may travel with the art director to visit clients, film and recording studios. A COPYWRITER IN THE DESIGNED EXPERIENCES TEAM â€¢ be highly creative and imaginative, and curious about clients' products or services â€¢ be skilled in writing clear, concise and grammatically correct copy â€¢ understand the different language styles that appeal to various target markets â€¢ have excellent interpersonal and communication skills â€¢ work well in a team and with a range of creative people â€¢ be able to work under pressure and manage workloads effectively â€¢ be highly self-motivated and well organised â€¢ be able to see other people's points of view and take on board feedback â€¢ work within strict budgets â€¢ have an eye for detail â€¢ possess good leadership, people and project management skills.
WHAT IS THE WORK LIKE? â€¢ The types of projects and clients vary widely, although some copywriters may specialise in an industry sector. They may also specialise in producing copy for: â€¢ above the line advertising, which uses mass media like TV, c inema, interactive media, posters and radio scripts to promote brands â€¢ below the line advertising, which uses less conventional methods that focus on direct means of communication, like brochures, leaflets, press advertisements and direct mail. â€¢ The copywriter is responsible for taking a client's integrated marketing brief and generating original copyideas that grab the attention of the target audience. â€¢ This can include creating straplines, slogans, body copy, jingles and scripts. USUALLY WORKING ON MULTIPLE PROJECTS, THE TYPICAL CREATIVE PROCESS CAN INVOLVE: â€¢ meeting with account executives to discuss the client's requirements and core messages â€¢ familiarising themselves with the product, target audience and competitor activities in the market â€¢ brainstorming ideas and concepts for the visual and words with other members of the creative team â€¢ presenting in itial ideas to the creative director, some of which may be rejected or developed into workable concepts â€¢ writing various copy options, which may be presented to the client as a story board (a consecutive series of frames depicting the script and drawings that may be used) â€¢ modifying copy until the client is satisfied â€¢ overseeing the production phase, booking and liaising with designers, illustrators, printers, photographers and production companies
INTERESTS It is important that creative copywriters maintain an interest in: commerce, popular culture, and new advertising trends and techniques why loyal customers buy certain products competitor activities and successful campaigns being delivered by other agencies.
ABOUT THE COMPANY:Company is a digital advertising Company and also offers complete range of marketing services like Digital Marketing, Creative Services, E vent Services, Integrated Marketing, Brand Activation etc..