Google & Meta Ad Specialist

We are seeking a highly skilled and experienced Google and Meta Ad Specialist to join our dynamic

marketing team. As the Ad Specialist, you will be responsible for developing and implementing

effective advertising strategies on Google and Meta platforms, driving impactful campaigns, and

optimizing ad performance to meet business objectives. The ideal candidate should have a deep

understanding of digital advertising, strong analytical skills, and a proven track record of success in

managing Google and Meta ad campaigns.

Key Responsibilities:

1. Campaign Strategy and Execution:

- Develop and implement comprehensive advertising strategies on Google Ads and Meta platforms.

- Create, manage, and optimize PPC campaigns to achieve performance goals and KPIs.

2. Keyword Research and Analysis:

- Conduct thorough keyword research and analysis to identify opportunities for campaign

improvement.

- Monitor and refine keyword targeting to enhance ad relevance and performance.

3. Ad Copy Creation and A/B Testing:

- Develop compelling ad copies and creatives for Google and Meta ads.

- Conduct A/B testing to refine ad content, targeting, and placement for optimal performance.

4. Budget Management:

- Manage advertising budgets effectively to maximize ROI.

- Monitor daily spend, adjust bids, and allocate budgets based on campaign performance.

5. Analytics and Reporting:

- Utilize analytics tools to track and analyze campaign performance.

- Generate regular reports, provide insights, and recommend optimization strategies.

6. Stay Updated on Industry Trends:

- Stay abreast of industry trends, updates, and new features on Google Ads and Meta platforms.

- Implement best practices and leverage new opportunities to enhance campaign effectiveness.

Qualifications and Skills:

1. Bachelor’s degree in Marketing, Advertising, or a related field.

2. Proven experience as a Google Ads and Meta Ad Specialist with a successful track record.

3. Strong analytical and data-driven decision-making skills.

4. Proficiency in using Google Ads and Meta Ad Manager platforms.

5. Excellent understanding of PPC, SEM, and digital advertising strategies.

6. Experience with A/B testing methodologies and campaign optimization.

7. Knowledge of conversion tracking and analytics tools.

8. Excellent communication and collaboration skills.

Benefits:

- Competitive salary and performance-based incentives.

- Professional development opportunities.

- A dynamic and collaborative work environment.